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FRUIT AND VEG ARE UNHEALTHY from James Duhan on Vimeo.

Fruit and Veg are Unhealthy (2018)

Thought fruit and vegetables were healthy for you? Think again, they have terrible side effects, which will make you rethink everything you know. A project which began during my first steps into experimental filmmaking. The brief behind this first year project within Graphic Communication Design was to lead an audience (be that who you wish) from point A to point B. A being a certain mindset and through the journey of this film changing that POV to point B. As the reality of this film is far from the truth I aimed to take the piss with the idea of fruit and vegetables being unhealthy. 

Central Saint Martins
February 2018